Privacy Policy

Last Updated: November 27, 2025

1. Introduction

SEO Durban ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. With over 18 years of experience serving 450+ KZN businesses, this Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website seo-durban.co.za and use our SEO services.

Responsible Party (Data Controller):

SEO Durban

Durban, South Africa

Email: Contact Us

Phone: +27 (0)73 392 7043

Website: seo-durban.co.za

2. Information We Collect

2.1 Personal Information

We collect the following types of personal information:

• Contact Information: Name, email address, phone number, company name
• Business Information: Website details, business description, industry, current SEO status
• Communication Records: Email correspondence, chat messages, project discussions
• Payment Information: Billing address, payment methods (processed securely through third-party payment processors)

2.2 Automatically Collected Information

• Website Analytics: IP address, browser type, device information, pages visited, time spent on site
• Cookies: Small data files stored on your device to enhance user experience (see Cookie Policy below)
• Technical Information: Operating system, referring website, exit pages

2.3 Source of Information

We collect information directly from you through:

• Contact forms on our website
• Email communications
• Phone conversations
• Service agreements and contracts
• Automated tracking technologies (cookies and analytics)

3. Purpose of Information Collection

We collect and process your personal information for the following specific, legitimate purposes:

• Service Provision: To provide comprehensive SEO services including Local SEO, Technical SEO, On-Page SEO, AI Search Optimization, White Label SEO, and Content Marketing
• Communication: To respond to inquiries, provide quotes, and maintain ongoing client relationships
• Contractual Obligations: To fulfill service agreements and process payments
• Legal Compliance: To comply with applicable laws and regulations
• Service Improvement: To analyze website performance and improve our services
• Marketing: To send you updates about SEO best practices (with your consent)

Processing Basis: Our processing is based on consent, contractual necessity, legal obligations, and legitimate business interests in providing quality SEO services.

4. Information Sharing and Disclosure

We may share your personal information with:

• Service Providers: Third-party tools for analytics, email marketing, and project management (under strict confidentiality agreements)
• Legal Requirements: When required by law, court order, or regulatory authorities
• Business Transfers: In case of merger, acquisition, or sale of business assets (with prior notification)
• Consent: When you explicitly consent to sharing

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Staff training on data protection
• Secure servers and backup systems

In case of a security breach that may result in unauthorized access to your personal information, we will notify you and the Information Regulator as required by POPIA.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:

• Client Information: Throughout our business relationship and for 7 years after termination for legal compliance
• Website Analytics: 26 months maximum for Google Analytics data
• Marketing Communications: Until you unsubscribe or request deletion
• Financial Records: As required by South African tax law (5 years minimum)

7. Your Rights Under POPIA

As a data subject, you have the following rights:

7.1 Right of Access

You may request confirmation of whether we hold personal information about you and request access to that information.

7.2 Right to Correct or Delete

You may request correction or deletion of personal information that is inaccurate, irrelevant, excessive, out of date, incomplete, misleading, or unlawfully obtained.

7.3 Right to Object

You may object to processing of your personal information on reasonable grounds relating to your particular situation.

7.4 Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time.

8. Cookie Policy

Our website uses cookies to enhance user experience. Cookies are small files stored on your device that help us:

• Remember your preferences
• Analyze website traffic and usage patterns
• Provide personalized content
• Improve website functionality

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
• Marketing Cookies: Used for targeted advertising (with your consent)

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

9. International Data Transfers

Some of our service providers may be located outside South Africa. When we transfer your personal information internationally, we ensure adequate protection through:

• Adequacy decisions by the Information Regulator
• Standard contractual clauses
• Binding corporate rules
• Your explicit consent

10. Direct Marketing

We may send you marketing communications about SEO services and digital marketing insights. You have the right to:

• Object to direct marketing at any time
• Unsubscribe from marketing communications
• Request deletion of marketing-related personal information

All marketing emails will include an unsubscribe link.

11. Complaints and Contact Information

Information Officer Contact:

For any privacy-related inquiries, requests, or complaints, please contact our Information Officer:

Email: Contact Us

Phone: +27 (0)73 392 7043

Address: Lagoon Dr, Umhlanga, 4319, Durban, South Africa

Information Regulator:

If you are not satisfied with our response, you may lodge a complaint with the Information Regulator:

Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg 2001

Phone: +27 (0)12 406-4818

Website: inforegulator.org.za

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Notifying you via email for significant changes

13. Consent

By using our website and services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. You may withdraw your consent at any time by contacting us.

This Privacy Policy is effective as of December 16, 2025. For the most current version, please visit our website.