Industry-Specific SEO That Generates Revenue
Every industry searches differently. We build SEO campaigns tailored to your sector's keywords, conversion triggers and competitive landscape. 8 verticals. 18+ years. Durban-focused.
Dedicated campaigns for trades, medical, legal, hospitality, logistics and more.
Across KwaZulu-Natal since 2007. From sole traders to enterprise brands.
Typical timeline for low-competition local niches. Competitive verticals: 4-6 months.
TL;DR - Industry SEO by SEO Durban
SEO Durban is a KwaZulu-Natal SEO agency (est. 2007) that builds industry-specific search campaigns for businesses in Durban and surrounding areas. The agency currently serves 8 verticals: plumbers, electricians, restaurants, real estate, medical practices, logistics, law firms and dentists. Each campaign uses sector-specific keyword research, local SEO, Google Business Profile optimization and Generative Engine Optimization (GEO). Packages start from R2,490/month with no long-term contracts.
Industries We Serve
Each industry faces unique SEO challenges. We've spent years understanding how customers search in each vertical and how to position your business as the obvious choice.
Plumbers
Emergency searches demand instant visibility. We optimize for "plumber near me," "burst pipe Durban" and urgent keywords that drive same-day bookings.
View plumber SEO →Electricians
From COC certificates to emergency callouts, we target the exact terms homeowners and businesses use when they need an electrician in Durban.
View electrician SEO →Restaurants
Dominate "restaurants near me" and cuisine-specific searches. We optimize your Google Business Profile, menu, photos and reviews to fill tables.
View restaurant SEO →Real Estate
Property buyers search hyper-locally. We rank you for suburb + property type combinations that capture high-intent leads in KwaZulu-Natal.
View real estate SEO →Medical Practices
Doctors, specialists and clinics need trust signals and E-E-A-T authority. We build medical SEO that converts patients while meeting Google's health content standards.
View medical SEO →Logistics
Freight-forwarding, customs clearance and transport services require B2B SEO. We target decision-makers searching for reliable logistics partners in Durban.
View logistics SEO →Law Firms
Legal clients search for practice-area specialists. We rank you for "family lawyer Durban," "commercial attorney" and niche legal queries that bring case-ready clients.
View law firm SEO →Dentists
From emergency dentist searches to cosmetic procedures, we position your practice for high-value patients in your suburb. See our dentist SEO case approach.
View dentist SEO →More industries coming soon. Contact us if you don't see your sector listed.
Why Generic SEO Fails. Industry-Specific SEO Wins.
The same strategy that ranks a plumber will not rank a law firm. Here's why we specialize.
Different Search Intent
A plumber search is urgent and local. A law firm search is research-heavy. A restaurant search is impulse-driven. Generic SEO ignores these nuances entirely.
Unique Conversion Triggers
What makes a dentist patient book an appointment differs from what makes a logistics client sign a contract. We optimize for your industry's decision-making process.
Specialized Competitors
Your competitors know their vertical. We study their tactics, find gaps and exploit weaknesses specific to your industry landscape in KwaZulu-Natal.
Industry Authority Signals
Medical sites need E-E-A-T. Trade services need local citations. Law firms need authoritative content. We build exactly what Google expects for your sector.
How We Build an Industry Campaign
The same 4-step process, customized for every vertical.
Industry Keyword Research
We map every search term your customers use, from emergency queries ("burst pipe Durban") to research queries ("best family lawyer near me"). This forms the blueprint for your entire campaign.
Technical + On-Page Optimization
We fix technical SEO issues, implement industry-specific schema markup and optimize your pages for both Google and AI search engines.
Google Business Profile + Local Citations
We optimize your Google Business Profile, build industry-relevant directory listings and manage your review strategy to dominate the Map Pack.
Content + GEO (AI Search Optimization)
We create industry-specific content and optimize it for Generative Engine Optimization so your business appears in both traditional Google results and AI-powered search engines like ChatGPT and Gemini.
Not Sure Which Agency to Trust?
See our honest breakdown of what separates elite Durban agencies from the rest.
Best SEO Companies in Durban (2026) →Industry SEO: Frequently Asked Questions
Common questions about industry-specific SEO services in Durban.
Home-service trades (plumbers, electricians), medical practices, dentists, restaurants, real-estate agencies and logistics companies see the fastest return because customers search with immediate, high-intent queries. Any business with a physical location or service area in KwaZulu-Natal benefits from industry-specific local SEO.
General SEO applies broad techniques. Industry-specific SEO uses keyword research, content strategies, schema markup and link-building tactics tailored to how customers actually search within each vertical. A plumber needs emergency-intent optimization; a law firm needs E-E-A-T authority content; a restaurant needs Google Business Profile and review optimization.
Yes. Every campaign starts with a dedicated page optimised for your industry's keywords, location modifiers and conversion goals. These pages include proper schema markup, locally-relevant content and clear calls to action tailored to how customers in your sector make decisions.
Technical fixes can show gains within weeks. Top-3 Google Map Pack rankings typically take 60-90 days for low-competition niches in Durban. Competitive verticals like law or medical may take 4-6 months. We provide monthly reporting so you can track progress from day one.
Absolutely. We create suburb-level pages and unique Google Business Profiles for each location while keeping brand consistency. This is common for medical practices, dental groups and trade services that serve multiple areas across KwaZulu-Natal.
Industry SEO packages start from R2,490 per month for small businesses and scale to R12,000+ for competitive verticals. All packages are month-to-month with no long-term contracts. View our pricing for full details.
Yes. Our industry campaigns include Generative Engine Optimization (GEO) which ensures your business appears as a cited source in AI-powered search results. This involves structured data, entity optimization and factual content that AI models reference when answering industry-specific queries.
Industry SEO Services Across KwaZulu-Natal
Our industry-specific SEO campaigns serve businesses throughout KwaZulu-Natal. Whether you run a dental practice in La Lucia, a law firm in Berea, or a plumbing company serving Pinetown and Kloof, we tailor our approach to your local market. Explore all our KwaZulu-Natal SEO locations.
Ready to Dominate Your Industry in Search?
Get a free industry-specific SEO audit and discover exactly how your competitors are ranking and what it takes to outrank them.
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