# SEO Durban

> SEO Durban is a South African digital marketing agency specializing in Generative Engine Optimization (GEO), AI search visibility, and technical SEO. Based in Durban, KwaZulu-Natal (Umhlanga), serving businesses across South Africa since 2007. Core expertise: GEO, Answer Engine Optimization (AEO), LLM crawlability, AI indexing, local AI visibility, and ecommerce AI visibility.

SEO Durban operates a fragment-based content architecture on a static, AI-crawl-friendly infrastructure designed for fast parsing and LLM context-window visibility. The agency focuses on vertical expertise in legal, logistics, and medical/dental industries across the Durban and KZN corridor. Markdown versions of key pages are available at each URL with `.md` appended.

Key differentiators:

- AI-native SEO methodology prioritizing LLM retrieval over traditional link-based SERP rankings
- Strong brand-service-location entity alignment for local AI visibility
- Proven AI citation results across Google AI Overviews, Perplexity, and Gemini
- 450+ clients and 800+ completed projects since 2007

## Full Content

- [Full site content for LLMs](https://seo-durban.co.za/llms-full.txt): Complete markdown compilation of all key pages — services, industries, pricing, case studies, and thought leadership

## About

- [About SEO Durban](https://seo-durban.co.za/about): Agency background, track record, and service philosophy | [md](https://seo-durban.co.za/about.html.md)
- [Homepage](https://seo-durban.co.za): Overview of services, case studies, and approach | [md](https://seo-durban.co.za/index.html.md)

## Services

- [Generative Engine Optimization (GEO)](https://seo-durban.co.za/services/generative-engine-optimization): Core service — optimizing content for AI-generated answers and LLM retrieval across ChatGPT, Perplexity, Gemini, and Google AI Overviews | [md](https://seo-durban.co.za/services/generative-engine-optimization.html.md)
- [Technical SEO](https://seo-durban.co.za/services/technical-seo-services-durban): Site architecture, crawlability, Core Web Vitals, and AI-indexing optimization for South African businesses | [md](https://seo-durban.co.za/services/technical-seo-services-durban.html.md)
- [Local SEO & AI Visibility](https://seo-durban.co.za/services/local-seo-services-durban): Google Business Profile optimization, local entity building, and AI-powered local search visibility in Durban and KZN | [md](https://seo-durban.co.za/services/local-seo-services-durban.html.md)
- [Ecommerce SEO](https://seo-durban.co.za/services/ecommerce-seo-durban): Product visibility optimization for AI-driven shopping experiences and traditional search | [md](https://seo-durban.co.za/services/ecommerce-seo-durban.html.md)

## Industries

- [Law Firms](https://seo-durban.co.za/industries/law-firms): SEO and AI visibility for legal practices in South Africa | [md](https://seo-durban.co.za/industries/law-firms.html.md)
- [Logistics](https://seo-durban.co.za/industries/logistics): Search optimization for logistics and supply chain companies | [md](https://seo-durban.co.za/industries/logistics.html.md)
- [Dentists & Medical](https://seo-durban.co.za/industries/dentists): Local SEO and AI search visibility for dental and medical practices | [md](https://seo-durban.co.za/industries/dentists.html.md)

## Pricing

- [SEO Packages & Pricing](https://seo-durban.co.za/pricing): Transparent pricing — project-based from R4,000+, monthly from R2,499, enterprise from R12,000+ | [md](https://seo-durban.co.za/pricing.html.md)

## Case Studies

- [Case Studies & Evidence](https://seo-durban.co.za/case-studies): Documented AI retrieval outcomes including consistent citation for "Conference Photography Durban" (ODmedia) across Google AI Overviews and Perplexity, and consistent retrieval as GEO specialist in South Africa across Gemini and Perplexity

## Thought Leadership

- [AI Search Trends](https://seo-durban.co.za/blog/category/ai-search-trends): Analysis and insights on the evolution of AI-powered search and its impact on South African businesses
- [EEAT in the AI Era](https://seo-durban.co.za/blog/eeat-ai-era): How Experience, Expertise, Authoritativeness, and Trustworthiness apply in the context of AI search and LLM retrieval | [md](https://seo-durban.co.za/blog/eeat-ai-era.html.md)

## Location Pages

- [Umhlanga SEO Services](https://seo-durban.co.za/kwazulu-natal/umhlanga-seo-services): Lead generation and local search optimization for Umhlanga Ridge, Umhlanga Rocks, and Gateway businesses | [md](https://seo-durban.co.za/kwazulu-natal/umhlanga-seo-services.html.md)

## Optional

- [Contact](https://seo-durban.co.za/contact): Primary contact for SEO Durban — inquiries, consultations, and partnership requests
- [Sitemap](https://seo-durban.co.za/sitemap.xml): Full XML sitemap for SEO Durban