Do your Page Titles say "Restaurant" or "Best Seafood Restaurant in Umhlanga Rocks"? (Be specific to the suburb).
Upload 3 photos to your Google Business Profile of your team outside your building or at a recognizable Durban landmark.
Ensure your local (031) number is the primary contact on your site. AI search bots use area codes as a high-trust location signal.
Can a hungry customer on the beachfront tap your phone number and call you instantly without zooming in?
Is your website code telling Google specifically that you are a "LocalBusiness" in Durban? (If you don't know, this is where you need a site scan).
Don't just list your address; embed a Google Map that shows your exact location relative to major Durban intersections.
Is your Name, Address, and Phone number (NAP) identical on your website, Facebook, and Brabys? Character-for-character accuracy is mandatory in 2026.
When replying to reviews, use local terms. (e.g., "Glad you enjoyed the curry after your walk on the Umhlanga Promenade!").
Are you listed on Snupit or Uptasker? These local SA signals are now worth more than 100 generic global links.